10 Topics To Avoid In A College Admission Essay

10 Topics To Avoid In A College Admission Essay When done well, this strategy can workâ€"your goal is to stand out from the rest of the applicants and taking a risk with your essay will help you do that. Because the application essay can have a critical effect upon your progress toward a career, you should spend significantly more time, thought, and effort on it than its typically brief length would suggest. It should reflect how you arrived at your professional goals, why the program is ideal for you, and what you bring to the program. Don’t make this a deadline taskâ€"now’s the time to write, read, rewrite, give to a reader, revise again, and on until the essay is clear, concise, and compelling. You know most of the things you need to say already. More than that, college admission essays and personal statements give you the chance to tell your story. The decision your admissions officer must make is about more than just your grades and your extracurricular activities. They want to know about your interests, your values, and your character. They have to decide whether you are a good fitâ€"both for their institution and higher education in general. That means most schools will want to make sure you know how to put an essay together before they offer you admission. It’s a lot of work for you to write, it’s a lot of work for them to read and evaluate, but it really is for your own good. After three years of high school, you would probably be glad never to write an essay again. If you plan on going to college, however, you’re in for some bad news. Essay writing is one of the more important things you need to get out of your high school experience, because you can’t get through college without it. One student applying to an art program described the person he did not want to be, contrasting it with the person he thought he was and would develop into if accepted. High school students who apply to The University of Texas at Austin for fall 2021 undergraduate admission will not be required to submit an ACT or SAT test score as part of their application. You should plan to submit your essays in conjunction with yourApplyTexasor Coalition for Collegeapplication. Now that you have the outline as your guiding light to use when writing your essay, it is time to write it. It is said that a writer is only as good as his rewrites, and this is how you are going to hack this essay. First, write down a rough draft without going back to edit anything. After you are done, read through it while noting the mistakes. Over the years, students who tell me they absolutely love to write have said they struggle with the application essay. We cannot miss college admissions - it is part of services we offer. You can easily order a college admission from us and choose a writer who will write an essay for you. Our personal statement writer service has experience writing MBA admission essays; we know all main requirements, rules of a winning essay. Medical experts from our team know medical terms and nuances to follow for admission writing. So if you’ve been biting your nails or tearing your hair out even a little, you’re not alone. Just get startedâ€"the hardest part is the first part. Starting early is key to writing a college essay, so you should get started the summer before your senior year. If you can get your essay finished during this summer, you’ll have plenty of time to adjust it or rewrite it, as well as to get started on other essays, as well. Plus you’ll be in a position to apply for early decision deadlines by the winter, which is always a good idea. You will be required to complete the short answer responses in order to complete and submit your admissions application. We are thrilled you are considering The University of Texas at Austin as your college home. You are probably used to the standard five-paragraph essay with the introduction, three-paragraph body and the conclusion. However, in most cases, this is not the recommended format for an application essay. Another person wrote an essay about her grandmother without directly linking her narrative to the fact that she was applying for medical school. Her essay was risky because it called on the reader to infer things about the student’s character and abilities from the story. Many guides to writing application essays encourage you to take a risk, either by saying something off-beat or daring or by using a unique writing style. The flexible and individualized learning aspects of Empire State College's programs require students to use and improve their reading and writing skills continually as they study at the college. In order to be successful from the beginning, students need to start with sufficient reading and writing skills.

Office Of Admissions

Office Of Admissions Your own words are the best way to convey who you are as a student and a person; using someone else's words won't give your essay an authentic voice. Additionally, if you're caught letting someone else write your essay, you may be automatically disqualified from admission. That's exactly the kind of college application help you don't need. Having a few extra pairs of eyes to read your essay is one of the best forms of college admission essay help. It should reflect how you arrived at your professional goals, why the program is ideal for you, and what you bring to the program. Don’t make this a deadline taskâ€"now’s the time to write, read, rewrite, give to a reader, revise again, and on until the essay is clear, concise, and compelling. You know most of the things you need to say already. Since 1996, our goal has been helping students achieve their dreams. Use the sample college admission essay template as a scaffolding to build the rest of your essay around, rather than a fence to keep your thoughts contained. College admissions officers see hundreds of essays every year, and you do yourself no favors if you adhere slavishly to a template that the officers have seen before. Depart from the sample essay for college admission whenever you feel that it would improve your essay. You won't score extra point with the admissions department for finishing your essay in an hour. After you've completed your essay, go over it with a fine-toothed comb to look for any technical errors. A second pair of eyes can be essential; sometimes, writers are blind to their own mistakes. If you and your helper can't agree on the proper grammar for a particular phrase, rewrite the phrase to avoid the thorny issue. Also take the time to read your essay aloud; certain phrases may sound fine in your head, but hearing them spoken can highlight awkward phrasing or unclear wording. The template is there as an aid to your creativity, not a restriction. Our editors help students craft and edit written work for undergraduate, post-graduate, medical school, law school and business school. Writing isn't something that comes easy to every student-no matter how smart or driven. We work with students to help them convey in words what they are hoping to communicate to the admissions officers. When done well, this strategy can workâ€"your goal is to stand out from the rest of the applicants and taking a risk with your essay will help you do that. Because the application essay can have a critical effect upon your progress toward a career, you should spend significantly more time, thought, and effort on it than its typically brief length would suggest. Your college essay should reflect your authentic speaking voice, but that doesn't mean that you can write it like a lengthy text message. There's simply no excuse for any major grammatical or spelling errors on your essay. Check and double check that a clear connection is made between the topic or lesson of your essay, and the question the prompt is asking. When developing a topic that reveals something new, find a way to frame the story or idea that shows a slice of your life or the event. Be descriptive and give details that appeal to the senses â€" taste, touch, smell, etc. Ask your proofreaders to specifically look for grammar and spelling errors. Your assistants can also make suggestions on the content, such as identifying areas that need more detail or pointing out where you've written too much. Parents and teachers are good candidates for this task, but you can also make use of a college consultant for an experienced proofreader with specialized knowledge of the admissions process. Unless you've helped write the State of the Union, your admissions essay will likely be the most influential essay you've written so far, at least as it relates to your own life. Give yourself at least a week to compose your essay. This is one of the most common mistakes that students make. In the pursuit to write the perfect essay, many forget to connect it to the original prompt. While the Common Application prompts for the main essay are general enough to allow students to write about whatever they choose, it still needs to be clear how that essay addresses the prompt. Bridging this gap is often one of the greatest challenges in the college admissions process. The writing of admission essays is not a hard task. However, as many students find that they lack the proper writing skills, they often decide to obtain writing assistance from essay writing companies. Your essay is a unique reflection of who you are as a person. Even if your parent or friend is a gifted writer who would be happy to help you write your essay, do not let them write your essay.

Writing 101 What Is Parallelism

Parallelism—the repetition of grammatical elements—is key in good writing and effective public speaking. Parallelism impacts both the grammar of sentences as well as the larger presentation of ideas. What Is Parallelism in Writing?Parallelism is the repetition of grammatical elements in a piece of writing to create a harmonious effect. Sometimes, it involves repeating the exact same words, such as in the common phrases â€Å"easy come, easy go† and â€Å"veni, vidi, vici† (â€Å"I came, I saw, I conquered†). Other times, it involves echoing the pattern of construction, meter, or meaning.

Minimalism in Cat in the Rain Essay - 1030 Words

Minimalism is a style of writing where the author presents a plot in brevity with few details and allows the reader to draw his or her conclusions. Few noteworthy characteristics of minimalistic fiction include use of plain language, short and simple sentences, symbolism, objective viewpoint, omission of character description, and unresolved main conflict. Well-known American writer, Ernest Hemingway, in his short story â€Å"Cat in the Rain† employs this minimalistic aesthetics effectively to achieve the theme of loneliness along with the notions such as nihilism and the lack of resolution. The use of short, simple sentences, mostly without descriptive language, is a distinctive element of minimalism which helps to emphasize the theme of†¦show more content†¦This roaming lifestyle inhibits her from starting a family and having children. Consequently, she selfishly desires domestic lifestyle. She states â€Å"I want to eat at a table with my own silver and I want candles. And I want it to be spring and I want to brush my hair out in front of a mirror and I want a kitty and I want some new clothes † (Hemingway 535). The lack of domesticity in her life is then highlighted when the maid specifically brings a â€Å"tortoise-shell cat,† a multicolor cat which can only be found as a female. Thereby, the cat can be inferred to represent the American wife’s desire to be feminine and be a housewife. The American wife’s desire to have cat so badly also indicates that she wants the cat for company so she will not be alone physically. Besides the cat representing physical solitude, Hemingway also uses the cat to project the American wife’s inner emotions and her desire for love. Hemingway introduces the cat by stating that â€Å"a cat was crouched under one of the dripping green tables. The cat was trying to make herself so compact that she would not be dripped on† (Hemingway 533). Like the cat in the rain, the wife is ostracized by her husband, not really loved or taken care of and struggling to stay out of the gloomy cloud of isolation looming around her. Taking this notion into consideration, the cat in the story ultimately represents the protagonist who like the cat is stuck alone under the roof of hotel. Hemingway further channels

Police Brutality Is Not On The Rise - 1029 Words

Police abuse remains a significant problem and not enough reform has been made to prevent it from occurring. Around 1000 people were killed by the police in 2015, and over 100 of them were unarmed. The intentional use of excessive force by a person with authority, which oftentimes ends with injuries and sometimes even death, creates a bad perception of police officers and distrust between cops and civilians. To rebuild the relationship between people and police reform needs to take place. Law makers need to refine the unjust criminal justice system, police officers need to obey the fourth amendment, and the city government needs to involve the community in major decisions. Police brutality has existed as long as policing has been around in this country. Over the past decade, there have been more incidents involving police brutality coming to light. Unjustified shootings, severe beatings, fatal chokings, and excessive force have all contributed to the problem at hand which is police brutality in America. In my opinion, police brutality is not on the rise. I believe that the media coverage today and the more exposure of the situations makes it seem like there is an increase. It is more likely that this brutality has always existed, sadly and these cases have been exposed due to advances in technology. Today, everyone has a phone with a camera on it, so if there is an incident plenty of people have the ability to document it. The following is a list of a select few of eventsShow MoreRelated The Rise in Police Brutality Essay5198 Words   |  21 PagesThe Rise in Police Brutality Police brutality and corrupt cop issues have increasingly risen. The problems posed by the illegal exercise of police power, which is an ongoing reality for individuals of a disfavored race, class, or sexual preference. There are innocent people beaten or put in jail or prison. They can be helped, but the ones beyond help are dead. There are good cops and there are bad cops. Under the law, article 7 states: ?No one shall be subjected to torture or to cruelRead MoreThe Rise Of Awareness Of Police Brutality Towards Black Males965 Words   |  4 PagesAlthough written in the late 1980s with the rise of awareness of police brutality towards black males in America, it is clearly evident that black people are treated differently especially in terms of racial profiling. According to analysis by New York Civil Liberties Union, in 2013 83% of the people stopped in New York for a frisk and search were black or Hispanic with only 12% being white and of all the people stopped 81% were completely innocent. Racial profiling causing an uneasiness to thoseRead MorePolice Brutality Of The United States1415 Words   |  6 PagesPolice Brutality Police abuse is one of the most violated human rights in the United States. Police are portrayed as heroes that stop bank robbers, stop kidnappings and catch murders, but as of recent year’s police actions have come into the public eye. While typically citizens worry about their safety from criminals, it also seems they have to keep an eye out for the people who are supposed to protect them from danger. Thousands of complaints about police brutality is reported each year, and seemsRead MoreThe Social Problem Of Police Brutality1458 Words   |  6 Pagesproblem I would like to conduct sociological research on is the use of excessive force used by members of the police department in recent unconscionable shootings of unarmed civilians. With all the recent attention that the people of Ferguson Missouri and New York City have been able to rise on this issue, making it a media sensation, it seemed like a good topic to discuss. 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Management In Global - Industry And Macro Environment

Question: Case study on management in Global Environment. Answer: Macro and Industry Environment in the Southeast Asian Region As opined by Studwell (2013), both the macro and industry environment in the Southeast Asian region for the new entrants such as new budget airlines is one of great potential. Roy (2014) added in this context that the success of the new budget airlines depends on the liberalization policy of the government. In order to more precise, when the government of this region liberalizes the airlines in their nations, the new budget airlines would able to make growth and acquire success as well. Stockport (2012) compared the Asian airlines industry with the airlines business of rest of the world and found that the Asian airlines industry was highly cost competitive. This is because of the suitable macro environment of the Southeast Asian Region for the airline business. In the late 1990s and early 2000s, no frills fliers were there that could have threatened the Asian airlines (Pauka, 2015). However, Studwell (2013) explained that some challenges as well as opportunities are associated with the macro and industry environment of Southeast Asian region. In the recent years, the competition in the Asian airlines has been increasing gradually. It has been found that the number of potential travelers increases day by day and this is the prime reason of the increasing competition. Besides, the successful existing businesses attract the new business and thus the completion in this region increases. Along with that, as the government regulations have decreased in this region, the businesses are able to explore opportunities where they could enhance their business (Stockport, 2012). Besides, the low fare Asian airlines increase the number of potential travelers and hence this growing number delivers opportunity to make more profits. Apart from this, the fuel cost along with the cost of ground operations and passenger services create challenges in balancing the cost and revenue (P auka, 2015). Demand for Low Fare Service in Asia-Pacific Region Liang (2012) mentioned that the income level in most of the Asian countries is way much lower than the income level of North America and Europe. Besides, the availability of the alternative transportation is comparatively higher in the Asia Pacific region. The airline industry confronts strong completion from the high speed rail as the rail fare is much lower than the fare in airlines. Jeddi et al. (2014) added in this context that small percentage of Asian travelers tends to utilize more expensive airlines. Further, it has been mentioned that the Asian consumers are more cost sensitive than the consumers of North America and Europe. The Asia travelers are highly attracted by the low fare transportation and thus the demand for low fare service in this specific region is way much higher in comparison with those two regions (Mutum Ghazali, 2014). Furthermore, Mutum Ghazali (2014) stated that the modern technology changes the ways of leading life. The percentage of internet users increases rapidly across the world. However, the Asian consumers are still limited in full potential utilization of internet resources. They are highly dependent on the middle man and travel agents. Before the low fare airlines services in Asian Pacific region, the middle income and low income groups could not ever think to use airline services. These are the reason that the airline industry applied low price strategy (Francis, 2012). The low fare airline services enhance the demand for the airline services in this specific region. Further, the airline industry in Asia targets the customers who would not use their service if the price is higher (Pauka, 2015). This is the prime reason that the demand for lower fare service is comparatively higher in the Asian Pacific region than the North America and Europe. AirAsias Generic Strategy As per the discussion of Kamisan King (2013), AirAsia tries to emulate efficient operational strategies of Ryanair and successful people-oriented strategies of Southwest. It is important to note that the Southwest and Ryanair adapted the specific strategies to differentiate themselves in the American and European markets. In these specific markets, large number of lost cost service providers is present and thus it created the airline industry highly competitive. These strategies helped them to acquire competitive advantages and this is the reason that AirAsia imitate these strategies. AirAsia is similar with Ryanair and Southwest in terms of operational and people oriented strategies. However, some factors are there based on which the AirAsias generic strategy can be differentiated with the strategies of other incumbent carriers and the strategies of Ryanair and Southwest as well. Majumdar (2015) defined the generic strategy as the cost minimization, product differentiation and market focus strategy. Jeddi et al. (2014) elaborated that the cost leadership strategy of AirAsia led them to increase their revenue and profit by reducing the operational cost. Along with that, they charge industry-average price for their service which is the largest difference between their strategy and the strategies of other incumbent carriers. Besides, the company increased their market share by charging lower price. In this context, it is essential to mention that still they are able to make reasonable profit in each sale because they reduced the cost of the business (Yashodha, 2012). Further, the differentiation strategy defines that their prime focus centered on the research, development and innovation which led them to success (Lee Dy, 2015). The differentiation strategy helped them to offer high quality service at lower possible price. Through focusing on the innovative techniques, they are able to enhance the quality of their service. Lastly, through their market focus strategy, they concentrate on the need of the market and develop uniquely low cost service (Birla, 2013). In Asian Pacific region, people are more price sensitive and thus the business adapted low pricing strategy in order to attract more number of travelers (Hongdiyanto, 2012). The generic strategy made them worlds most successful budget airline (Wong, 2014). Role of Fernandes in this Case The case study clears that Fernandes was well aware about the economic and operational uncertainties and risks. Further, the case indicates that Fernandes has played crucial role in the decision making process by considering the differences of this geographic region. When he took over Asia, he has taken professional advices from Conor McCarthy of Ryanair and some other business professionals who have been successfully leading their business. However, Hongdiyanto (2012) discussed that when Fernandes took over AirAsia in the year 2001, the business could led to the failure. Considering an incident, the September 11 attacks lead the air travel downturn. This was the one of the major threat that he has ever faced in the business (Hongdiyanto, 2012). At that time, Fernandes still decided to take risk and relaunch the airline. It has been decided by predicting that the dropping airlift leasing cost and availability of experienced staffs would help them to lead to business towards success ( Hongdiyanto, 2012). Furthermore, form the case study, it has been noticed that Fernandes might have overlooked the area of macro political risks. In this context, it is important to note that major political decisions likely to affect all industries in a country or region. In order to support the statements with an example, it can be stated that several political issues that a number of Asian countries are continuously confronting might spillover effects on the airline industry (Temporal, 2012). It has been found that political instability, discrimination issues, corruption problems, currency fluctuations, and religious turmoil in the Asian Pacific region are the major factors that might affect the airline industry (Temporal, 2012). Entrepreneurial Strategy of Fernandes Following the statement of Steyer (2015), a strong entrepreneurial spirit along with the determination necessary led Fernandes to achieve the purpose of the business. It has been noted that he was insightful, flexible, and responsive to change. This helped him to deal with major challenges and uncertainties. Jeddi et al. (2014) identified the prime entrepreneurial strategies of Fernandes that helped him to make the business 'World's Best Low Cost Airline'. Crucial focus of Fernandes centered on the strategies that include branding, marketing, good grasp of finance, no fear of failure, digital technology, corporate culture and government support. Fernandes placed the branding strategy on the top of their pricing strategy as he believed that only profit is not enough for the success of a business. Along with the branding strategy, it is important to adapt effective marketing policy to make themselves known to the customers. Besides, the personal knowledge about finance and education of Fernandes helped in leading the business (Mutum Ghazali, 2014). Apart from all this, the most important strategy is to omitting fear of being failure. This was the reason that he took risk in the most difficult situation and made it successful. The digital technology has been widely incorporated by him in the business that helped them in their operational management (Lee Dy, 2015). The corporate culture along with government support of Asian Pacific region helped Fernandes to bring innovation and apply strategic policies in the business (Mutum Ghazali, 2014). The above discussion clears the fact that Fernandes' entrepreneurial strategy led the business in market position where it is placed today. Response of AirAsia to Challenges As opined by Kamisan King (2013), the core advantage that the business has, is of being first to the market. This gave the competitive advantages in terms of brand image, customer loyalty and government support. Further, AirAsia has the established knowledge of Asian culture that gave them advantage over the potential multinational competitors. AirAsia has the necessary factors which are needed for the business expansion. The business has significant resources, credibility and planning capacity that could help the business to expand their business in the international market before its major competitors (Steyer, 2015). However, the business have not confronted any hitches of bureaucracy, lack of efficiency, stagnant organizational culture and prevalent in incumbent and expensive carriers (Kamisan King, 2013). These would help the business to respond to the challenges of new fare carriers entering in the Asian market and low fare strategies pursued by incumbent carriers. According to Jeddi et al. (2014), the most effective approach of this particular business is to maximize their capitalizing policy rather than creating hostile competition. They should maintain positive relation with the government of Asian Pacific region to neutralize the threat of government (Steyer, 2015). As per my knowledge, it is likely that through maintaining positive relation with the government, AirAsia could maintain their competitive nature strong in the market. Asian Passenger Air Transport Marketplace As per the statement of Studwell (2013), Asian Pacific region is similar with North America and Europe to some extent in terms of business market. As per my knowledge, as new businesses will enter in the existing market to offer low price services, the market becomes more competitive in nature. As a result, the consumers' perspectives, their decisions and choices will be fluctuated and thus the business of AirAsia will be affected (Kamisan King, 2013). As the Asian travelers are more price conscious, they do not stick into their loyalty, rather they would be attracted by the services which is offered at lower prices (Mutum Ghazali, 2014). Some lessons can be drawn from American and European region. Temporal (2012) mentioned that some promotional tools may be incorporated and applied to keep their position and reputation unaffected. Further, it would help to maintain good customer relationship and customer loyalty as well. These promotional tools include mileage accumulation, frequent and timely scheduled, and more availability of routes (Temporal, 2012). Through including wide range of locations in their service, they would able to acquire competitive advantages and attract more customers. From North American and Europe experience, it can be learnt that sooner implementation would help to obtain competitive advantages. The profitability of AirAsia attracts more businesses which may enter soon and apply the same strategies which have been applied by the business (Yashodha, 2012). Furthermore, the number of Asian travelers also increases, that competition in the Asian pacific region will be increased more. Thus, it is a dvisable that AirAsia should incorporate these promotional tools sooner than rather than waiting for the later applications (Kamisan King, 2013). My Assessment From the case study, it has been found that AirAsia has proven that they had the ability to operate the budget airline successfully. They should enhance their ability their ability as well as capital by expanding their business in the similar business market such as China, Australia, India, and Europe. Through expanding their business market, not only they would be able to earn more profit, but also able to generate sustainable competitive advantages. In the present situation, it is expected that the competition would be increased to a larger extent. Thus, it is important for AirAsia to apply new strategic policies to maintain their position in the world airline business. However, it is essential to note that the business environment of other countries would be differed than the environment where it is operating now. Thus, AirAsia should identify the markets where they would confront less risk and more opportunity to enhance their business. Effective policies and strategies would hel p to acquire more competitive advantages over its existing as well as probable competitors. Apart from this, it is expected that customer loyalty might be hampered due to the new entrants. As the new business would offer low price services, the travelers of the Asian Pacific region would be attracted. However, it is important to note that if the new services would be provided at lower prices in comparison with AirAsia, then AirAsia could confront strong competition. This might shake out current business position of the company. Thus, it is suggested that the company should expand their business in new markets. Reference List Birla, M. (2013).Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success. John Wiley Sons. Francis, L. (2012). Buy and diversify: AirAsia looks to raise cash via IPOs and launch'a few more airlines' in next six months.Aviation Week Space Technology,174(39). Hongdiyanto, C. (2012). Study Of AirAsia; World's Best Low-Cost Airline. Proceeding. Innovation In Technology, Information, And Management Concerning Worldwide Economic ChallengeVol. 5, February 2012ISSN: 1978-774X-International Seminar On Industrial Engineering and Management (ISIEM). Jeddi, A. R., Renani, N. G., Khademi, A., Shokri, V., Noordin, M. Y. (2014). Low-Cost Strategy Factors in Airline Industry: The AirAsia Case. InAdvanced Materials Research(Vol. 845, pp. 652-657). Trans Tech Publications. Kamisan, A. P., King, B. E. (2013). Transactional and transformational leadership: A comparative study of the difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) leadership styles from 2005-2009.International Journal of Business and Management,8(24), 107. Lee, J. W., Dy, M. (2015). Mitigating Effective ControlRestriction on Joint Venture Airlines in Asia: Philippine AirAsia Case.Air and Space Law,40(3), 231-253. Liang, C. W. (2012). An exploratory study on Airasias critical internal success factors: a resource-based view of sustainable competitive advantage of low-cost airline business model. Majumdar, S. (2015). Michael Porter's Generic Strategy of Cost Leadership-Pertinent Issues.The MA Journal,50(2), 37-42. Mutum, D. S., Ghazali, E. M. (2014). Case Study 14: Air Asia: Using Social Media to Reach Out to New Customers. InMarketing Cases from Emerging Markets(pp. 143-147). Springer Berlin Heidelberg. Pauka, C. (2015). Learning from success.MHD Supply Chain Solutions,45(2), 6. Roy, A. M. (2014). Air Asia: what has made it Asia's largest budget airline?.Academy of Taiwan business management review,10(3), 28-32. Steyer, D. F. (2015). Brand Engagement Ceo Airasia Tony Fernandes Saat Krisis Merek: Studi Kasus Insiden Airasia QZ8501.Jurnal Ilmiah Universitas Bakrie,3(03). Stockport, G. J. (2012). AirAsiaflying high.International Journal of Globalisation and Small Business,4(3-4), 324-333. Studwell, J. (2013).How Asia works: Success and failure in the world's most dynamic region. Grove/Atlantic, Inc.. Temporal, P. (2012).Asia's star brands. John Wiley Sons. Wong, W. M. (2014). AirAsia's Application of the'Thirty-Six Stratagems'.Undergraduate Research Journal for the Human Sciences,13(1). Yashodha, Y. (2012). AirAsia Berhad: Strategic analysis of a leading low cost carrier in the Asian region.Elixir International Journal of Management Arts,51, 11164-11171.

Starbucks Culture Essay Example For Students

Starbucks Culture Essay Starbucks: Culture It is not so often that a coffee house gets to tell so much about culture. Think about a Russian coffee house that can tell foreigners about our lifestyle and our character, about things that are important to us in business and in personal relations, in gastronomical tastes and political affairs†¦ I would not dare to name one. Yet when I think of American culture, I marvel at how interestingly it is reflected in Starbucks, the most famous and the largest coffee and coffee house chain in the world. It all started in 1971. Two teachers and a writer (Jerry Baldwin, Zev Siegel and Gordon Bowker if you care for names) started the Starbucks company, which was at first not even a coffee house, but a high quality store of coffee beans and equipment. As far as roasting the beans was one of the companies primary occupations, it is very likely that the famous Starbucks roast, now proudly displayed in many coffee houses, was developed in those remote days. Although the Starbucks roast itself deserves applause for the intense, rich flavor it brings out in coffee, it is not the roasting technique that paved the company’s way to greatness. We will write a custom essay on Starbucks Culture specifically for you for only $16.38 $13.9/page Order now It is the coffee houses with their unmistakable atmosphere and high-quality drinks that led Starbucks to success. Today there are more than 16  000 of them all over the world. They may be condemned for Americanizing the world or may be hailed for bringing a piece of genuine American culture to other countries and finally giving it a more elaborate image than the greasy genetically modified McDonald’s burger. Everything about Starbucks seems to be astonishingly American. Even the name of the company originates in the very core of American culture. It comes from the book, which is claimed to be the second best-seller after the Bible, Melville’s Moby Dick. It is said that originally the founders wanted to name the company Pequod, in honor of the ship from the novel. However, it was a big question whether anyone would want to drink coffee from Pee-quod, so they ended up with the name of Ahab’s first mate Starbuck, which also reminded of a turn-of-the century mining camp Starbo, thus adding a tinge of history. The name, once pronounced, immediately awakes the image of the famous green-white logo. Originally it was not at all green, but brown and the siren (yes, the lady is a siren, moreover, a twin-tailed one) was way more graphic, that is, she had breasts. Can a woman on the logo, be it even the siren herself, have breasts in a country that was partly found by puritans? Certainly not! In the battle with the American idea of what is proper the visitor from Greek mythology lost not only her breasts, but also her navel. The logo has happened to reflect more than the high moral standards of American citizens. Its story also happened to unite the American love for parody and their court-oriented mentality. In 2000, San Francisco cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its siren logo and putting it on the cover of one of his comics; later placing it on coffee mugs, T-shirts, and stickers that he sold on his website and at comic book conventions. In a similar case, a New York store selling stickers and T-shirts using the Starbucks logo with the words fuck off was sued by the company in 1999. The most interesting illegal usage of the logo, however, is that by the Christian community. The parodies of Starbucks are not limited to the logo. .u6ba3636e6f513facd79ec3a20a08ca66 , .u6ba3636e6f513facd79ec3a20a08ca66 .postImageUrl , .u6ba3636e6f513facd79ec3a20a08ca66 .centered-text-area { min-height: 80px; position: relative; } .u6ba3636e6f513facd79ec3a20a08ca66 , .u6ba3636e6f513facd79ec3a20a08ca66:hover , .u6ba3636e6f513facd79ec3a20a08ca66:visited , .u6ba3636e6f513facd79ec3a20a08ca66:active { border:0!important; } .u6ba3636e6f513facd79ec3a20a08ca66 .clearfix:after { content: ""; display: table; clear: both; } .u6ba3636e6f513facd79ec3a20a08ca66 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6ba3636e6f513facd79ec3a20a08ca66:active , .u6ba3636e6f513facd79ec3a20a08ca66:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6ba3636e6f513facd79ec3a20a08ca66 .centered-text-area { width: 100%; position: relative ; } .u6ba3636e6f513facd79ec3a20a08ca66 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6ba3636e6f513facd79ec3a20a08ca66 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6ba3636e6f513facd79ec3a20a08ca66 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6ba3636e6f513facd79ec3a20a08ca66:hover .ctaButton { background-color: #34495E!important; } .u6ba3636e6f513facd79ec3a20a08ca66 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6ba3636e6f513facd79ec3a20a08ca66 .u6ba3636e6f513facd79ec3a20a08ca66-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6ba3636e6f513facd79ec3a20a08ca66:after { content: ""; display: block; clear: both; } READ: How to setup Multilink EssayThere is a very interesting satire on the everywhereness of Starbucks in The Onion, the online parody newspaper, which is called â€Å"New Starbucks Opens In Rest Room Of Existing Starbucks†. All jokes aside, Starbucks is one of the most global-issue-conscious coffee houses in the world. It supports Fair trade, buys coffee at prices that are higher than the average market prices. It produces cups from recycled paper and tries to work out a technology to make those cups recyclable (as of now, the plastic that is added to keep the form of the cups makes them impossible to recycle). Starbucks conducts charity programs and helps in fundraising. Nevertheless, Starbucks remains a constant target for criticism. Many people are against its monopolistic marketing strategies. Many find that the charity and Fair trade programs are superficial and exist only to create a positive image. Some even accuse Starbucks of being involved with Israeli military. Just like the policy of the Unites States, the policy of Starbucks is widely disputed. With all the weight of cultural significance that I’ve mposed on Starbucks, one shouldn’t forget about the simple everyday role that Starbucks plays in American life. You can hardly find an American who has never been to Starbucks. Most of them either hang out there regularly or drop in every now and then to grab a paper cup of the season’s specialty. The bright walls, the little tables standing closely together, the extremely comfortable armchairs, the relaxing music, people with laptops and books – everythin g contributes to the atmosphere of an intellectual lounge, of the desired freedom of spirit, thought and body. Starbucks shares the rhythm of the Americans. In the morning it is all about noise and hurry, in the afternoon it is very businesslike, while in the evening it is cosy and loud. Being a coffee house, Starbucks may also be considered a journal of American life. Most trends that are typically American find their reflection either in the products of Starbucks or in the company policy. Starbucks carries American culture around the world, but unlike many other stereotypically American things, it does indeed play an important role in the everyday life of American people.